Welcome back to irl Media NEWS. The only newsletter bringing you the business behind the news, with a healthy dose of sarcasm.

In today’s newsletter we discuss:

• Can Roaring Kitty Move The Meme Stock Market?

• Starbucks Launches Their Own Starbucks Studios

• Elon Musk’s Optimus Robots Invade Tesla’s Factory Floor

• Saudi Arabia Launches Their Own Cruise Line

• Drake Just Added A Ranch In Texas To His Real Estate Portfolio

• The Kelce Brothers Invest In Garage Beer

Scroll on!

FROM THE EDITOR

When is “current” too much? I struggle with how recent of a news story to write about and bring to you. Take for example two stories I wrote about in today newsletter issue.

I usually start pulling together the articles I want to write about over the weekend, then I start writing on Monday. This week I had all of my articles in place by Sunday night, and I wrote two articles on Monday. Then Tuesday rolled around and there were two new articles I really wanted to include, so I had to make the tough decision on what to cut.

Typically if I haven’t written an article yet it’s not a big deal to cut it, and it could always appear as a Hot Take on our YouTube channel, or as a post on our website.

When I first started this newsletter I used to write three issues a week. As you can imagine that was a lot, and over the last 9 months that I’ve been publishing the irl Media NEWS Newsletter I’ve cut it back to one issue a week that I publish on Wednesdays. That is much easier to handle, and frees me up to put more effort into my writing.

But I think I’ll always have regrets on the articles I cut each week in an effort to try and bring you the most current news.

YOUTUBE

Can Roaring Kitty Move The Meme Stock Market?

BUSINESS

Starbucks Launches Their Own Starbucks Studios

Starbucks has launched its own movie production company, Starbucks Studios, aimed at enhancing its storytelling efforts.

This new initiative is in collaboration with Michael Sugar’s Sugar23, a production company known for its compelling storytelling. Starbucks Studios aims to create content that reflects the company’s values of human connection and social impact. 

This move aligns with a broader trend where major brands like LVMH and Mailchimp have also entered the media space, using original content to strengthen their brand narratives.

Starbucks has previously dipped its toes in film with projects like documentaries and short series that highlight inspiring stories and individuals connected to its brand ethos.

The creation of Starbucks Studios represents a strategic expansion beyond traditional business avenues. By producing films and series, Starbucks hopes to deepen its engagement with customers, not just through coffee but through powerful storytelling that resonates on a personal and emotional level. This approach leverages the power of media to reinforce Starbucks' brand identity and global influence.

Starbucks Studios aims to produce a diverse range of content, from documentaries to scripted series, all focused on promoting positive, impactful stories. This move is expected to enhance Starbucks' reputation as a brand committed to fostering human connection and making a difference in the world. 

Starbucks is the latest brand to launch its own movie studioH

TECH

Elon Musk’s Optimus Robots Invade Tesla’s Factory Floor

In the latest chapter of "Elon Musk’s Robot Revolution” Tesla has unleashed two of their new Optimus bots into one of its factories to begin performing tasks autonomously . Yes, folks, that's right - while we’re still figuring out how to get our Roombas to clean without eating our phone chargers, Elon Musk has decided it’s time to begin the robot takeover. 

These shiny new Optimus bots are already clocking in hours on Tesla's assembly line. It seems that Elon Musk, never one to shy away from theatrics, is doing his best impression of Willy Wonka, except instead of Oompa-Loompas, he’s got creepy humanoid robots. Elon Musk’s vision of the future is becoming clearer: a world where your car is faster than your internet, Mars is the next suburban development, and your coworkers don’t call in sick because they’re made of metal.

For those who haven’t been paying attention, Tesla’s Optimus bots is a humanoid contraption designed to do the dirty work humans apparently can’t be bothered with anymore; think lazy millennials and you’ll know why this country is in decline. Standing at 5 feet 8 inches tall and weighing around 125 pounds, Optimus bots are built to take on "repetitive and boring" tasks.

Isn’t it charming? Elon Musk has refined “work” as boring, and come up with a solution to the very thing that pays people’s wages.

Optimus bot comes equipped with state-of-the-art AI and a sophisticated array of sensors, allowing it to navigate complex environments and interact with objects in a disturbingly human-like manner. Think of it as a blend between the Terminator and Rosie from "The Jetsons", but without the comforting sense that it won't rebel and incite a robotic uprising.

Elon Musk has been vocal about his grandiose dreams of a future populated by robots. At Tesla’s AI Day in 2021, he unveiled the Optimus bot prototype, assuring us that it wasn’t a harbinger of the robot apocalypse. Instead, it was meant to help with mundane tasks, potentially freeing humanity from the shackles of labor so we can all... tweet more, perhaps?

Musk envisions these robots being used not only in factories but also in homes, grocery stores, and Mars! You could have your very own Optimus bot at home to carry your groceries, walk your dog, or stand in line for you at the DMV. Elon Musk’s ultimate goal is a society where robots do the heavy lifting, leaving humans to bask in their own ingenuity or, more realistically, binge-watch Netflix without interruption.

Wait, what? You have my attention now!

While the idea of robots working alongside humans is thrilling, if not slightly terrifying, it’s worth noting that we’re still in the early stages. The two Optimus bots at the Tesla factory are just starting their careers, and it remains to be seen if they’ll end up as valued employees or if they’ll go the way of many tech prototypes - into the landfill of forgotten dreams.

Moreover, the history of automation in manufacturing is a mixed bag. While robots can increase efficiency and reduce costs, they also raise concerns about job displacement. Elon Musk's vision, however utopian it might seem to some, does pose real questions about the future of work and the economy. After all, it’s one thing to automate a factory; it’s another to reshape society around autonomous machines.

Are you listening Sam Altman over there at OpenAI?

So here we are, standing at the precipice of Elon Musk's latest venture into the surreal. Tesla’s Optimus bots might just be the beginning of a new industrial revolution, or they could be a high-tech flash in the pan. One thing's for sure: Elon Musk will keep pushing the envelope, whether we like it or not!

And who knows? Maybe in a few years, we’ll all have an Optimus bot at home, freeing us from the tyranny of menial chores. Until then, I’m keeping an eye on my Roomba. You never know what it might be plotting.

Tesla has put 2 Optimus robots to work on its factory floorH

THE RICH

Saudi Arabia Launches Their Own Cruise Line

Saudi Arabia is making waves in the luxury travel industry with the launch of its own luxury cruise line called Aroya Cruises, which is set to debut in 2024. Saudi Arabia is investing heavily in its tourism sector in order to diversify away from the oil industry, aiming to attract high-end travelers with a unique blend of Arabian hospitality and modern luxury.

Aroya Cruises will feature state-of-the-art amenities and exquisite service, aiming to offer an unparalleled experience on the Red Sea. While specific details about the ships' sizes and capacities are yet to be disclosed, they are expected to be competitive with other luxury cruise lines in the market.

To put this in perspective, other luxury cruise lines also boast some pretty impressive ships too. For instance, Royal Caribbean's Wonder of the Seas, currently the world's largest cruise ship, measures 1,188 feet in length and has a capacity of nearly 7,000 passengers. Similarly, MSC Cruises' MSC Virtuosa spans 1,087 feet and accommodates up to 6,334 guests. These ships feature multiple restaurants, theaters, swimming pools, and even zip lines, setting a high bar for luxury and entertainment at sea.

Aroya Cruises aims to carve its niche by blending world-class luxury with the rich cultural heritage of Saudi Arabia. This initiative is part of the country’s Vision 2030, a strategic framework aimed at diversifying its economy and reducing dependence on oil by bolstering sectors like tourism.

With the introduction of Aroya Cruises, Saudi Arabia is poised to become a significant player in the global luxury cruise market, promising an exotic and opulent experience that highlights the allure of the Arabian coast.

Saudi Crown Prince MBS is starting a luxury cruise line with a ship bigger than a US aircraft carrier

REAL ESTATE

Drake Just Added A Ranch In Texas To His Real Estate Portfolio

The world renowned Canadian rapper, singer, and entrepreneur Drake is known not only for his music but also for his impressive real estate portfolio. Drake recently expanded his real estate portfolio with the acquisition of a magnificent $15 million ranch in Texas. Let's take an inside look at some of the spectacular homes owned by Drake.

Known as The Inn at Dos Brisas, Drake’s new sprawling 313-acre property is strategically located between Houston and Austin, offering a luxurious and serene escape from urban life.

The centerpiece of the estate is a stunning Mediterranean-style main house that exudes elegance and comfort. The main residence is complemented by several haciendas and casitas, providing ample space for guests or additional privacy. The architecture and design seamlessly blend luxury with rustic charm, creating an inviting atmosphere throughout the property.

One of the standout features of the ranch is its world-class equestrian facilities. The estate is equipped with everything needed for horse riding and care, making it a dream come true for equestrian enthusiasts. The property also boasts extensive riding trails that wind through the picturesque landscape, allowing for leisurely rides in a serene setting.

In addition to its equestrian amenities, the ranch includes a certified organic farm. This feature aligns with the growing trend of celebrities embracing sustainable and self-sufficient living. The farm provides fresh, organic produce, enhancing the appeal of the estate as a self-contained sanctuary.

Drake’s new Texas ranch is not just a home; it’s a private retreat that reflects his taste for opulence and tranquility. The estate's design and amenities cater to both relaxation and leisure, offering a perfect getaway where he can unwind or entertain guests in a peaceful environment.

Drake's penchant for high-end properties with unique features and expansive land are well known. The Texas ranch complements his existing collection, which includes a lavish mansion in Toronto and other luxurious homes worldwide. For Drake, this ranch represents a harmonious blend of luxury and nature, providing a perfect balance between his demanding career and personal sanctuary.

But Drake’s new Texas ranch isn’t his only home. Oh no! Let’s talk a little about some of the other amazing homes Drake owns around the world.

In Toronto Drake owns a custom-built mansion, often dubbed "The Embassy," which is a 50,000-square-foot marvel in the upscale Bridle Path neighborhood. Designed by Ferris Rafauli, the mansion boasts luxurious features such as a basketball court, an indoor swimming pool, a music studio, and a 3,200-square-foot master bedroom suite. The property also includes an awards room and a grand piano designed by Rafauli in collaboration with Bösendorfer.

In California Drake owns a handful of properties, but his home in Hidden Hills, California, is known as his "YOLO Estate." This sprawling estate includes three contiguous houses. The main house is a Tudor-style mansion with amenities like a movie theater, a game room, and a wine cellar. Outside, the estate features a massive swimming pool with a grotto, waterfalls, and even a mechanical bull. The other two homes on the property serve as additional living space and guest accommodations.

In 2021, Drake purchased a magnificent mansion in Beverly Hills, expanding his real estate footprint in California. This estate, located in the exclusive Benedict Canyon area, features seven bedrooms, 14 bathrooms, and a sprawling outdoor area with lush gardens, a swimming pool, and stunning views of the city.

Drake's impressive collection of real estates showcases his luxurious lifestyle and attention to detail in creating comfortable, opulent living spaces. From his custom-built mansion in Toronto to his sprawling estates in California, and now his newly acquired ranch in Texas, Drake's real estate portfolio is as diverse and extravagant as his music career.

Drake Snaps Up a Sprawling Texas Ranch for $15 Million—Here’s a Look Inside

SPORTS

The Kelce Brothers Invest In Garage Beer

Travis and Jason Kelce, best known for their NFL prowess, have ventured into the beer industry with their recent investment in Garage Beer, an Ohio-based light beer company. Announced on their "New Heights" podcast, the Kelce brothers talked about their love of a straightforward, quality beer without the frills of trendy low-calorie marketing. Their joint investment marks their first significant business collaboration beyond their podcast.

Garage Beer, co-owned by investment marketer Andrew Saue, offers both a classic and a lime-flavored beer. The brand has expanded its distribution to several states, including Ohio, Kentucky, Tennessee, and Pennsylvania. The Kelce brothers' involvement is expected to boost the company's visibility and reach, leveraging their popularity and extensive fan base.

Garage Beer originated in Cincinnati, Ohio and has a personal connection to the Kelce brothers, both of whom played college football at the University of Cincinnati. The beer brand was initially developed by Braxton Brewing in Covington, Kentucky, before being sold to a group of investors, including the Kelce brothers. The company now operates out of Columbus, Ohio, and prides itself on small-batch brewing and a commitment to quality

Garage Beer is known for its light lagers, including a classic regular and a lime-flavored variety. These beers are crafted to be approachable, with 4% ABV, 95 calories, and 3 grams of carbohydrates, catering to those who enjoy light, refreshing beverages. Currently, Garage Beer is available in several states, with plans for significant expansion across the United States​.

In addition to their latest venture with Garage Beer, Travis and Jason Kelce have engaged in various other investments. Travis Kelce, the Kansas City Chiefs' star tight end, has made notable investments in the media and technology sectors. He co-founded "Kelce Productions," which produces content across multiple platforms, including the successful "New Heights" podcast with his brother Jason. Furthermore, Travis has shown interest in the tech world, investing in startups like "Fan Health Network," a platform promoting health and wellness through fan engagement and celebrity influence.

Jason Kelce, the Philadelphia Eagles' former center, has also diversified his portfolio. Apart from his podcast and the new beer venture, Jason has invested in real estate, focusing on residential properties in the Philadelphia area. His investments aim to provide affordable housing solutions while revitalizing urban neighborhoods.

Travis and Jason Kelce have both thrown themselves into all aspects of Garage Beer, including brewing, distribution, sales, and marketing. Jason Kelce emphasized the alignment of the brand with his lifestyle, appreciating the quality and simplicity of the beer. Travis Kelce echoed this sentiment, expressing excitement about being part of a brand that brings people together and trusting the team behind Garage Beer​.

Together, the Kelce brothers have effectively transitioned from sports icons to savvy investors, exploring opportunities that align with their interests and values. Their foray into the beer industry with Garage Beer underscores their commitment to ventures that resonate personally, showcasing their ability to leverage their public profiles for entrepreneurial success.

Travis Kelce and brother Jason now co-owners of Garage Beer: 'The best light beer'

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— Chris Thompson

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