Welcome back to irl Media NEWS. The only newsletter bringing you the business behind the news, with a healthy dose of sarcasm.

In today’s newsletter we discuss:

• The Beatles’ Sit Paul McCartney Is A Billionaire

• Elon Musk’s xAI Just Raised $6 Billion Dollars!

• Amazon Receives FAA Drone Delivery Permission

• Filmmaker Morgan Spurlock Has Passed Away

• The “Home Alone” House Is For Sale For $5.2 Million Dollars

• Teenage Boys Are Obsessed With Luxury Colognes

Scroll on!

FROM THE EDITOR

Today’s newsletter was a lot of fun to write, because I have a teenage son who is obsessed with luxury colognes, so learning more about this new trend just might help me to get more than a one word response from him next time I ask how his day was.

I’m also a big fan of the “Home Alone” movies, and with the home the movie was filmed in coming up for sale for $5.2 million dollars, I guess it’s made me a little nostalgic. Definitely adding it into my holiday movie rotation for 2024.

I’ve also been busy at work recording (30) podcast episodes that cover each of our newsletters since February 2024. I should have those wrapped up, edited, thumbnails created, and ready for release by mid-June.

YOUTUBE

The Beatles' Sir Paul McCartney Is A Billionaire

BUSINESS

Elon Musk's Startup xAI Just Raised $6 Billion Dollars!

Elon Musk's latest artificial intelligence startup, xAI, has recently secured $6 billion in Series B funding, elevating its valuation to an impressive $24 billion. This funding round attracted investment from high-profile firms including Andreessen Horowitz, Sequoia Capital, and Saudi Arabia's Kingdom Holding. The substantial financial backing is a testament to the confidence investors have in Elon Musk’s vision to push the boundaries of artificial intelligence.

Founded in July 2023, xAI emerged shortly after Elon Musk publicly called for a pause in AI development to address potential ethical and safety concerns. Despite this, Elon Musk’s ambition to compete with established AI powerhouses like OpenAI, Google, and Meta has not waned. xAI’s mission is to create advanced AI systems that are not only competent but also truthful and beneficial to humanity. This ethos reflects Elon Musk's broader vision of developing technology that serves and uplifts society.

One of xAI’s notable projects is Grok, an AI chatbot with the unique capability to access real-time data from X, the social media platform formerly known as Twitter. Grok is designed to leverage this real-time information to provide more accurate and timely responses, setting it apart from other chatbots. The development of Grok exemplifies xAI’s commitment to integrating advanced AI with practical applications that enhance user experiences.

To support the development of such sophisticated AI technologies, Elon Musk has unveiled plans for a massive supercomputer, dubbed the "gigafactory of compute." This supercomputer is expected to be at least four times larger than the current largest GPU clusters used by companies like Meta for AI training. The sheer scale of this supercomputer underscores the intensive computational power required for xAI’s ambitious projects.

Elon Musk’s foray into the AI sector is seen as a direct challenge to the dominance of established AI entities. His deep pockets and visionary approach provide him with the unique advantage of rapidly scaling operations and tackling complex AI problems. The $6 billion funding will be pivotal in acquiring the necessary infrastructure, talent, and research capabilities to develop cutting-edge AI solutions.

The competitive landscape of AI is rapidly evolving, with major tech companies investing heavily in research and development to stay ahead. OpenAI, for example, has been a leader in the field with its GPT series, which has set new benchmarks for natural language processing. Google and Meta, too, have made significant strides with their AI initiatives, focusing on applications ranging from search algorithms to social media content moderation.

xAI’s entry into this competitive arena signals a new phase in the AI race, where the stakes are higher, and the potential for innovation is immense. Elon Musk’s track record with companies like Tesla and SpaceX demonstrates his ability to disrupt established industries and drive technological advancements. With xAI, he aims to do the same in the AI sector, leveraging his experience and resources to create transformative AI technologies.

The future of xAI looks promising, with its strong financial backing and clear mission. As the company progresses, it will need to navigate the challenges of scaling its operations, ensuring ethical AI development, and competing with industry giants. However, with Elon Musk at the helm, xAI is well-positioned to make significant contributions to the field of artificial intelligence and potentially reshape the industry landscape.

The AI behind ChatGPT is a product of OpenAI's GPT series, known for its exceptional natural language processing capabilities. It generates human-like text based on a vast amount of pre-trained data, making it versatile for tasks such as customer service, content creation, and conversational agents. Its strength lies in its ability to produce coherent and contextually appropriate responses, driven by extensive training on diverse datasets.

In contrast, xAI is Elon Musk's latest AI venture, aiming to develop AI systems that are "truthful, competent, and maximally beneficial for all of humanity" according to a blog entry on xAI’s website announcing the founding round. A key project within xAI is Grok, a chatbot designed to access real-time data from X (formerly Twitter). This real-time capability sets it apart from ChatGPT, which relies on static pre-trained data.

The core difference lies in their data handling and operational scale. ChatGPT focuses on leveraging large pre-existing datasets to excel in language understanding and generation. In contrast, xAI prioritizes real-time data integration and substantial computational infrastructure, aiming to push the boundaries of real-time AI applications.

ChatGPT is notable for its linguistic capabilities derived from extensive training, while xAI stands out for its real-time data use and ambitious computational goals, reflecting different strengths and potential applications in the AI landscape.

Elon Musk’s xAI has made a bold entrance into the AI sector, armed with substantial funding and a clear vision for the future. As it develops advanced AI systems and builds the necessary infrastructure, xAI is set to become a formidable player in the AI industry, driving innovation and competing with the best in the field.

Elon Musk’s xAI raises $6 billion to fund its race against ChatGPT and all the restH

TECH

Amazon has received approval FAA for drone delivery in the U.S.

Amazon has received approval from the Federal Aviation Administration (FAA) to operate its fleet of delivery drones in the United States. This certification allows Amazon's Prime Air program to deliver packages up to 5 pounds in 30 minutes or less. The approval marks a significant milestone for Amazon, demonstrating that its drones meet stringent safety and reliability standards.

The Prime Air drones are equipped with advanced navigation systems and sense-and-avoid technology, ensuring they can safely navigate both urban and rural environments. Initially, Amazon plans to roll out its drone delivery service in select locations where it has already established testing sites. These areas will serve as pilot regions to refine the service before a broader implementation.

This FAA approval is expected to have a transformative impact on the logistics and e-commerce sectors. By leveraging drone technology, Amazon aims to reduce delivery times and operational costs while contributing to environmental sustainability through decreased reliance on traditional delivery vehicles. The integration of drones into Amazon's delivery network highlights the potential for significant advancements in last-mile logistics.

I’m not going to lie, there are times that I would gladly pay a little extra to get a product delivered directly to wherever I am in the world, and if I’m willing to pay then Amazon must know of other customers who’d also be willing to pay up for the convenience of real-time product delivery anywhere in the world!

Amazon to expand drone delivery service after clearing FAA hurdleH

ENTERTAINMENT

Filmmaker Morgan Spurlock Has Passed Away

The man who sacrificed his own health and body to bring us “Super Size Me” has passed away at the age of 53.

Morgan Spurlock was an acclaimed filmmaker best known for his groundbreaking documentary "Super Size Me" and many other documentaries.

He passed away on May 23, 2024 due to complications from cancer. Morgan Spurlock's work left an indelible mark on the world of documentary filmmaking. His 2004 film, "Super Size Me," in which he ate only McDonald's food for 30 days, highlighted the health risks of fast food and was nominated for an Academy Award for Best Documentary Feature.

In addition to "Super Size Me," Morgan Spurlock's diverse body of work included films like "Where in the World Is Osama bin Laden?" and "The Greatest Movie Ever Sold," as well as the sequel "Super Size Me 2: Holy Chicken!"

Throughout his career, Morgan Spurlock was known for his incisive, often humorous critiques of consumerism and corporate practices.

He is survived by his two sons, Laken and Kallen, his parents, Phyllis and Ben, and his brothers, Craig and Barry. His legacy is remembered fondly by his family, who described him as a creative genius and a generous soul.

The film industry and fans alike will always remember Morgan Spurlock’s contributions to the entertainment industry.

Morgan Spurlock, Documentarian Known for ‘Super Size Me,’ Dies at 53

REAL ESTATE

The “Home Alone” House Is For Sale For $5.2 Million Dollars

The quintessential suburban Chicago house from the iconic movie "Home Alone" has hit the market, and real estate aficionados and movie fans are going nuts. Located in the affluent village of Winnetka, Illinois, this Georgian-style mansion isn’t just any property—it’s a piece of cinematic history!

I can’t tell you how many times my family has watched the “Home Alone” movies, and talked about how much we love that house. They honestly don’t make them like that anymore. I mean, where can you find a home like that that could sleep that many kids and adults under one roof?!?!

Built in 1920, the house is a splendid example of classic American architecture. The red-brick façade, symmetrical design, and grand columns exude timeless elegance. Covering nearly 4,250 square feet, the home boasts 5 bedrooms, 4 full bathrooms, and 2 half-baths. The spacious layout, combined with its nostalgic charm, makes it a rare find in today’s market.

The asking price is reportedly around $5.2 million, and I’m guessing there will be a bidding war for the home.

For those who remember the antics of Kevin McCallister, this might seem like a small price to pay for a slice of movie history. But beyond its fame, the house has substantial value rooted in its architecture, location, and the meticulous upkeep it has received over the years.

The interior of the house, as many fans will recall, was largely staged for the film. The actual home interiors were designed to capture the warmth and chaotic energy of the McCallister household, with much of the filming done on sets that replicated the house's unique style. However, the real interiors don't disappoint. The kitchen has been modernized with high-end appliances and custom cabinetry while maintaining a cozy, family-friendly atmosphere. The formal dining room, living room, and the sweeping staircase in the foyer are all as grand as they appear on screen.

One of the home’s standout features is its location. Winnetka is one of Chicago’s most desirable suburbs, known for its excellent schools, vibrant community, and proximity to Lake Michigan. The average home price in Winnetka, IL is $1,505,147, and that’s up 5.5% over the past year!

The tree-lined streets and expansive lots provide a serene backdrop, ideal for families seeking both luxury and tranquility. This neighborhood charm, coupled with the property's cinematic history, significantly boosts its market appeal.

The house comes with a generous backyard, perfect for family gatherings, just like in the movies. The property also includes a detached garage and a comfortable basement, adding to its functionality.

From a real estate investment perspective, the house's fame can be both an asset and a challenge. Its iconic status guarantees a steady stream of interest from potential buyers and tourists alike. However, it also demands careful marketing to ensure that prospective buyers see it as a livable, functional home and not just a novelty.

The listing has been generating considerable buzz, tapping into the nostalgia of millennials and Gen Xers who grew up watching the "Home Alone" series. This unique blend of emotional connection and architectural allure makes the property a compelling buy. 

For those in the market for a prestigious, historic home with a dash of Hollywood magic, the "Home Alone" house presents an unparalleled opportunity. It’s more than just a place to live; it’s a piece of cultural history, a conversation starter, and a testament to classic American residential design. Whether you're a movie buff, a real estate enthusiast, or a family looking for your dream home, this property promises to deliver on every front.

This $5.2 Million Illinois Mansion Starred in ‘Home Alone’

CULTURE

Why Are Teenage Boys Obsessed With Luxury Colognes?

Teenage boys are stepping up their fragrance game, trading in basic body sprays for high-end colognes. This trend is fueled by a desire to stand out and make a statement, with popular choices ranging from Jean Paul Gaultier's Le Male to Tom Ford's Tobacco Vanille, which can cost hundreds of dollars per bottle. Influencers like Jeremy Fragrance are driving this craze, showcasing luxury scents on platforms like TikTok and YouTube. While some parents worry about the financial and social implications, others see it as a harmless hobby that keeps their teens engaged in a positive way. Free samples at stores like Sephora allow even those who can't afford the pricey bottles to participate in the trend. This fascination with luxury scents reflects a broader cultural shift among young men towards personal grooming and sophistication.

The attraction to luxury cologne isn't just about smelling good; it’s about the image and confidence it projects. These scents offer a sense of maturity and exclusivity. Brands like Tom Ford, Chanel, and Dior are highly sought after, with some bottles costing hundreds of dollars. For many teens, wearing such a fragrance is a status symbol, akin to sporting the latest fashion or tech gadget.

Social media is playing a huge role in this trend. Influencers such as Jeremy Fragrance and other "Fragrance Bros" on platforms like TikTok and YouTube are spreading the allure of high-end scents. They review products, share tips on how to wear cologne, and explain the complexities of different fragrance notes. Their engaging content makes luxury cologne accessible and desirable to a younger audience, turning it into a form of social currency.

While not every teen can afford a $200 bottle of cologne, the industry has found ways to include them. Free samples at stores like Sephora and online fragrance subscriptions allow teens to try high-end scents without the hefty price tag. Additionally, some boys save their money specifically to buy these luxury items, viewing them as investments in their personal brand.

For teenage boys, wearing luxury cologne can be a way to boost their self-esteem and gain peer approval. It’s a conversation starter and a way to be noticed in social settings. However, some parents worry about the financial burden and the pressure it might put on teens to keep up with their peers. They also raise concerns about the focus on external appearance rather than inner qualities.

On the flip side, many parents see this trend as relatively harmless. Investing in a bottle of cologne is seen as a better alternative to more risky behaviors. It encourages good hygiene and an interest in self-care, which can be positive aspects of teenage development.

There’s a broader cultural shift going here with this new trend. The growing interest in personal grooming among young men is a move towards greater self-expression and individuality. It’s no longer just about looking good but also about feeling good and confident. This trend aligns with the increasing acceptance of men caring about their appearance and embracing sophisticated grooming products.

I feel like the rising trend of luxury cologne among teenage boys is more than just a fad. On the surface it could represent a blend of social influence, personal expression, and a quest for sophistication, but as the trend grows it’ll be interesting to see how it evolves and what new products and brands will emerge to capture the interest of teenage boys.

When Did Teen Boys Get a Nose for $300 Cologne?

PROMOTION

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— Chris Thompson

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